Media may be Animated and have embedded sound. Almost anything can be done as long as the size restrictions are adhered to. Banner ads are extremely descriptive and load slower than smaller image or Text ads. They carry by far the most Visual Impact as many descriptive frames or scenes may load. This makes them slightly costly but the Returns are generally higher.

Banner Advertising is an effective tool in that Banner Media tends to load first and can be at the top of the Page next to a site Logo. Some publishers will mix them in with the text. They are displayed as a fixed width and height Horizontal image usually centered in a cell or on the page. The Banner ad can contain animations using Flash or an animated gif image. The Media is image linked and the user is taken to a new or the same Window when the Banner Advertisement is clicked. It is a versatile and an adaptable medium and is easily notice by the browser.